A hands-on workshop where your team works with AI on real launch materials — and walks out with real deliverables.
Not a software demo. Not a lecture about AI. Your team works on the actual MSBA Online launch — with an AI agent that reads your files, knows your strategy, and produces marketing artifacts at the speed of conversation.
The AI reads your Box folder — strategy docs, competitive analysis, email threads, meeting notes. Not fake data. Not generic prompts. Your institutional knowledge.
Every person walks out with artifacts they can use tomorrow: competitive briefs, audience personas, messaging matrices, brand-checked content, live tools, automated workflows.
Each person works at their own pace through guided lessons. The AI is the instructor. A facilitator manages the room and handles questions — no deep technical expertise required.
Brad gets a sample go-to-market package at the end. The team's training outputs become actual campaign inputs. Nothing is wasted.
Every team member works on tasks relevant to their function, using the actual MSBA Online materials.
Can be consecutive or split across a week. Designed for a full team but works just as well for a single pilot participant.
The course is built as a set of AI scripts. The AI teaches. A facilitator manages the room.
Participants open the course folder in OpenAI's Codex app and say "let's start." The AI reads the course script and begins teaching.
Each person moves through guided lessons independently. The AI adapts to questions, provides feedback, and keeps everyone on track.
One person handles setup issues, keeps time, and runs the group sync sessions. They do not need to be an AI expert — the AI handles the instruction.
Every deliverable — briefs, personas, tools, workflows — is saved to the team's Box folder. The training outputs become campaign inputs.
The AI does the teaching. That means anyone on your team can facilitate future sessions.
17 lesson scripts with precise teaching flows, exercises, and success criteria. The facilitator does not need to prepare content or know AI deeply.
Manage setup, keep time, run two group sessions, troubleshoot if someone gets stuck. A capable project manager or coordinator can do this.
Swap the Box folder materials and the course works for any launch, any campaign, any team. The structure is reusable; the content is yours.
One person runs through the full course as a pilot. They experience it as a participant, then facilitate for the team. Low risk, high signal.
One person. One day. Real deliverables. If it works, your team runs it themselves.